Amenta&Co advises designers in the conceptual theming, physical design, attendance and financial feasibility of a variety of attraction experiences. Services include peak-day occupancy, sizing revenue projections and operating forecasts. People have an insatiable desire to be entertained, educated and amused. Theaters, and galleries interpret culture; museums preserve it and amusements popularize it. The issues of programming, attendance projections and financial viability are inherently similar. Each of these experiences attempts to balance an aesthetic and curatorial obligation, with showmanship.



















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Market & Financial Feasibility

Market Share & Gravity Models
Debt/Equity Structures
Psychographic & Demographic Analysis